Business name generator tools are great to use as a starting point if you don’t have any ideas, or if you’ve hit a creative block. Remember, these aren’t the only place to find ideas; there are other places to get inspiration from in your everyday life.
Here are some brainstorming tips to find your business name:
Research what’s already out there. Not only will this help you understand what’s NOT available, but you can also list the business names that you like to see if that sparks any of your own ideas. Check out your competition and browse marketplaces like Exchange.
Think outside the box. One of the most important rules in brainstorming is that there is no bad idea. It’s okay to come up with some wacky names, because you never know what feasible ideas may come out of it. If you start big, you’ll have more to work with when you narrow the focus later.
Recruit help. Brainstorming is a creative process that can be done both independently and with other people. Maybe you already have a team of employees you can tap into to for your next venture, or you can ask friends and family to donate their time and ideas in a fun brainstorming session.
Organize and review your ideas. Once you’ve come up with tons of ideas, you’ll need to go back and sort through them to find the top contenders. When you list your ideas, consider organizing them using word banks or categorizing them based on theme. This could also help spark some fresh ideas post-brainstorm.
Test your name. Tap into a focus group that’s representative of your target market, ask friends and family (ideally the ones who didn’t help you brainstorm), and survey local shoppers to see which name ideas resonate the most.
|