Subject :Japanese and Chinese Internet Marketing Team Members Improve SEO in Company
This is where trustcasting - the ongoing process of building Profit Genesis 2.0 and maintaining trust between a business and its customers - becomes the first rule of survival in the new competitive landscape. Recognizing word-of-mouth as the primary medium by which today's customers are won, those that practice trustcasting engage in two-way communication with their customers on a human level, demonstrating genuine respect and value for their time and attention. While this approach undoubtedly requires a more significant investment in time and resources than traditional marketing, the return - cultivating dedicated fans that serve as evangelists for a brand - is also much more profound and lasting.It's a well-established fact that it's more cost-effective to keep existing customers than to win new ones. On the surface, that seems like a simple task. If your customers are happy, they will remain happy as long as you stay the course and remain true to what works, right?
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Unfortunately, this only holds true in the short-term. The long-range perspective reveals that your customers never stand still; their lifestyles and their needs are ever-changing. In order to earn their continued loyalty, you must ensure that you are constantly evolving to stay in step with them.In fact, innovation is an important aspect of trustcasting. By demonstrating to your customers that you are not only aware of, empathetic with and responsive to their needs, you are establishing a firm foundation for an ongoing relationship based in trust and mutual respect. An added bonus is that you will not only be more likely to keep your most loyal customers but also to attract others like them who share common desires and concerns.
If the pursuit of perpetual innovation seems like daunting proposition, realize that not every new idea will require a significant investment of resources. It is not the scale of change that determines its success but rather its impact. Creating a new product that does not address a real need is likely to produce a disappointing ROI. By contrast, a small shift that makes it more convenient for a time-starved customer to access what you have to offer can result in tremendous gain.
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