Wave Health KetoAnother niche marketing example can be found in the Cars / Automobiles market. If someone had an online business that revolved around the reselling of cars or some aspect of the automotive market, it would be a poor choice to focus their online marketing efforts on the entire Car / Automobile market. As with Health and Wellness, the Car / Automotive market is too large and far too competitive. To succeed within this huge market you would have to drill down into that market to find a niche that you could compete in, perhaps: Antique Cars, Classic Cars, Classic Car Parts, Classic Chevrolets, or some other small area within the Car / Automobile market that orders one aspect of what it is you bring to the market.Again, the process is simple: Identify a niche within your market that has good demand and once you have identified a competitive, in demand niche, simply focus all of your marketing efforts (article marketing, email campaign, PPC, etc.) towards that niche. In this example you could focus your marketing on Classic Car Parts or Classic Wave Health Keto Chevrolets rather than on the larger market know cars or automobiles.As far as marketing your home business is concerned, niche marketing is more efficient and certainly far more cost effective because rather than targeting an entire market where people may or may not have an interest in your specific product or service, you can make the most of your marketing dollar and effort by focusing on a small segment of a larger market - a small segment that is comprised only of those who have an interest in a specific product or service.